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Majority of farmers willing to pay for plant health advice, new research shows


The majority of farmers surveyed in Bangladesh, Rwanda and Zambia are willing to pay for visits to CABI-led Plantwise plant clinics, which help diagnose potentially devastating crop pests and diseases as well as ways to mitigate impacts on yields.

An international team of experts led by Adewale Ogunmodede, Junior Agricultural Economist based at CABI's center in Egham, UK, found that 64% of farmers surveyed are willing to pay an amount sufficient to cover the operational costs of plant clinics. This is so that they can continue to receive advice to help increase their yields and livelihoods.

The researchers, which also include those from CABI's center in Switzerland; Cranfield University, UK; the University of Ibadan, and Olabisi Onabanjo University, both in Nigeria, learned that farmers are willing to pay 0.27 USD, 0.85 USD and 2.225 USD per visit respectively.

Data was obtained from 602, 637 and 837 households between 2018 and 2019 in Bangladesh, Rwanda and Zambia. Farmers who had previously visited a plant clinic were surveyed and focal pests were fruit flies on pumpkin in Bangladesh and fall armyworms (Spodoptera frugiperda) on maize in Rwanda and Zambia.

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